It’s great seeing our exchange partners blogging about why Right Media’s online exchange works. Mike Sieman, the CEO of CPX Interactive — one of our members of the Right Media Exchange (RMX) — contributed the following article:

“Lower-Tier” Networks Revisited: An Untapped Opportunity

Yes, there’s more to it than just CPM. And Mike walks you through why.
I wrote about this on the RM blog a number of months back, and it needed to be revisited.

It always surprises me that more people with websites with healthly amounts of traffic don’t get it; they’re basically throwing away inventory/revenue if they aren’t making use of an exchange like the RMX.