Posted by thegreenv on March 27, 2007 at 6:01 pm
It’s great seeing our exchange partners blogging about why Right Media’s online exchange works. Mike Sieman, the CEO of CPX Interactive — one of our members of the Right Media Exchange (RMX) — contributed the following article:
“Lower-Tier” Networks Revisited: An Untapped Opportunity
Yes, there’s more to it than just CPM. And Mike walks you through why.
I wrote about this on the RM blog a number of months back, and it needed to be revisited.
It always surprises me that more people with websites with healthly amounts of traffic don’t get it; they’re basically throwing away inventory/revenue if they aren’t making use of an exchange like the RMX.
Archived under Online Advertising, Right Media
Posted by thegreenv on March 27, 2007 at 5:28 pm
Archived under Sustainability
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Archived under Sustainability, Green Building, Art & Education
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Archived under Sustainability, Eugene, Oregon, Community
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Archived under Misc, Sustainability, Alt Transportation, Climate Change Tools
Posted by thegreenv on March 19, 2007 at 11:42 am
Archived under Web 2.0, Art & Education, Poverty & Progress
Posted by thegreenv on March 18, 2007 at 2:26 pm
Archived under Web 2.0, Poverty & Progress, Community
