Posted by thegreenv on November 9, 2007 at 12:16 pm
Conferences energize me. And they tire me out.
I get into the booth, and I go immediately into character for 2-4 days. It’s in my blood. It’s been almost two years since my last conference, but it felt like 1 week ago! I volunteered to do the BlogWorld Conference (BW’s first one–a rocking success in my opinion). Besides talking (and talking AND talking…) about DMX and Right Media and Yahoo, I’ve also been grabbing video snippets of passing attendees; giving me a sound byte about who they are, and their particular Yahoo experience(s). And everyone had cool things to share!
John Chow (who you can file under that ‘internet famous’ category) came by and gave a very revealing quote about why he liked Yahoo…and why he didn’t like someone else. Hopefully I’ll be able to get a green light to get the footage up. :)
UPDATE: Here’s the links to the videos - Day 1 - Day 2.
15 min and I am done with my break…the first break I’ve taken since banging through yesterday. Conferences go like this for me:
Day 1: Adrenaline and sleep from the night before, and one Emergen C packet
Day 2: Endorphins and food and water
Day 3: Emergen C, water before I get to the airport, then I sleep like a baby on the plane home
Archived under Online Advertising, RMX Direct, Right Media, Yahoo!, Videos, Direct Media Exchange
Posted by thegreenv on April 29, 2007 at 9:36 pm
The link is right here.
http://biz.yahoo.com/bw/070430
/20070429005113.html?.v=1
One point first off: as our CEO put it in a blog post this evening, “the acquisition will in no way afford Yahoo! any unfair advantage in the Exchange”. That’s why we’re different.
We’ve been an open exchange, and we’ll continue to be an open exchange. If there is another online advertising market place out there as busy and as transparent as ours, please feel free to leave me a comment! :-)
Thank you Mike Walrath and everyone else for making all this happen! Thank you Terry Semel and everyone else for making this happen! Thank you everybody else for making this happen!!!
In this moment, I only feel excitement. For such a large, mature AND dynamic company like Yahoo! to do this, it makes me feel proud: our mutual efforts have paid off.
I will try to update this post with more information as it rolls in. Tomorrow shall be an interesting today…
And if you’re curious about what we are, here’s a video I made explaining one of our products, Direct Media Exchange — just one way to access the greater Right Media Exchange. The platform Direct Media Exchange (formerly RMX Direct) is the one for which I act as Community Education Manager. For more info over all, check out the company blog and the company website.
Wait…I got to say it.
Yahoo!!!!
(click on the “!” in the “Yahoo” icon on their website…and you can hear their trademarked yodel…)
I am riding my bike to work tomorrow wearing a tuxedo and my black Stetson…
UPDATES:
NY Times article –
Terry Semel’s Blog Post (CEO of Yahoo!)–
ConversionRater mention –
OffTheIsland mention –
Financial Times –
Reuters –
TechCrunch (and they mention RMX Direct…directly) –
Flashpoint Blog (good stuff Ian)
Archived under RMX Direct, Right Media, Yahoo!, Direct Media Exchange
Posted by thegreenv on March 6, 2007 at 7:45 pm
Wow, it’s very neat to see this kind of press AGAIN. And we’re not paying for it! We can’t buy this kind of coverage.
Heavy-hitting NY financial analysts wanted our executives to explain Right Media’s new paradigm; it went well! Wish I could have sat in…
Links at our Right Media Blog and at ConversionRater.com
(also, do drop by and check out ConversionRater’s remodel. Cool new upgrade there, Pat!)
(And I thought we’d have some coverage over at OTI, but C-dog still has his WootWooot video up from his Saturday posting. Also worth a look. :-) Almost as fun as thee Candy Mountain video. )
Archived under Online Advertising, RMX Direct, Right Media, Web 2.0
Posted by thegreenv on March 5, 2007 at 6:54 pm
Hey, John Chow reviewed our software RMX Direct. And we got a pretty good review IMHO.
I read John’s blog from time to time, but now I am hooked on it, daily.
Kudos to Doughboy Dave Barousse (said with New Orleans drawl, thank you) for mentioning it here.
David also works with me at Right Media where I blog.
Archived under Online Advertising, RMX Direct, Right Media
Posted by thegreenv on February 27, 2007 at 9:12 am
Yeah! Right Medida got some big media coverage!
Business 2.0 — the online version and the paper version — featured us.
Here are the links here and here.
There should be an article soon popping-up here on our blog about it.
That’s, Mike our CEO: he’s holding up “Madison Ave” .
They even put in a quote from an RMX member that basically mentioned us as the next Google…of dispaly ads.
Our team works hard everyday — getting the word out, explaining how it all works — so this feels great.
Archived under Online Advertising, RMX Direct, Right Media, Web 2.0
Posted by thegreenv on February 14, 2007 at 4:03 pm
NOTE: if this article appears truncated, please use this link to view it. I believe there’s a bug in Word Press. http://blog.thegreenv.com/?p=50
A few weeks before I got married, my wife-to-be’s sister, Di,
met a real sweet guy named Mike–a mountain climber and ice climber, Read the rest of this entry »
Archived under Family Stuff, RMX Direct, Eugene, Oregon
Posted by thegreenv on January 31, 2007 at 4:56 pm
So, it’s always interesting after a ‘launch’. It’s more than one day. The launch really never ends–it just keeps rolling. Anyone who’s ever dropped in on surf anything larger than over-head knows that feeling, cuz you just keep sliding down the face.
With that spirit, we’re all trucking about, talking to users, optimizing their accounts, writing, uploading, tweaking and re-tweaking.
So, finally, here is the RMX Direct article about our new videos, and here is the case study video I’ve been working on:
Here’s the link.
Archived under Online Advertising, RMX Direct, Right Media, Videos
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Posted by thegreenv on January 29, 2007 at 8:51 am
RMX Direct, the product we’ve been working on for the past year, finally officially launched this morning. More here at the RMX Direct blog, and here’s the press release. And there is a partial list of links to blog mentions and articles at ConversionRater.com
And Cam’s picture says it all… it’s been crazy and fun in these last few weeks.
Recently I’ve been filming and editing footage for the newly remodeled website. Our users really sell RMX Direct– it frees up and improves Publishers’ lives: saves them time/makes them more money. Here they are explaining each particular Read the rest of this entry »
Archived under RMX Direct, Right Media, Eugene, Oregon
Posted by thegreenv on October 2, 2006 at 3:01 am
It’s past 1:00 am, the header graphic on the page is screwed up(now fixed, yeah!), I should I have been in bed a long time ago, BUT the time has come to finally get this blog going.
I am doing this blog for a few reasons: one, I am enthusiastic about things like “sustainability”, “permaculture“, “gardening”, “green building”,”ecovillages” “LOHAS“… and biking to work. I am also excited about the world of online advertising. Most of all, I am excited about how ALL these “green” groups can better reach customers AND make money from their websites to support their causes by embracing advertising on their sites.
All these ideas are timely. I celebrate their confluence.
Ecology/nature– commerce/money. They are more interlinked than anyone would care to think, or would even want to think.
Currently, I am employed by Right Media, a company based in New York that has some paradigm-shifting products that are changing the way people view online advertising. Very cool stuff. The company also is very forward thinking in the way that it works with its employees. I am one of the main bloggers for their website, and I get to do unique things like choose some of our RMX Direct users, travel to were they live, shoot video/interview them, then edit the footage for vidoes as it regards using RMX Direct, the product which our Eugene satelite office is currently focusing on. I am the Community Education Manager–and there are a number of other tasks that I have. If you’re curious, you can read that blog here.
OK. With that, thank you for reading. I promise much more interesting posts than this one.
(The ability to post pictures is down currently with my wordpress account, but should be up soon…thanks for your patience…it’s working. Yeah!)
Archived under Permaculture, RMX Direct, Right Media
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